Maybe it’s because I work as a creative in advertising and pay far-far-far-far too much attention to stupid things like this, but what’s going on with this outpouring of “Got Milk?” spoofs I see everyday? At first I thought it would go away over the years, but it’s only gotten worse.
About three or four years ago I started noticing a “Got ____?” spoof here and there, then as I tuned into that frequency and started paying more attention, I noticed it was getting way out of control. For example, this week alone I saw 5 different “Got ” spoof ads just going about my everyday life. Really? How old is this original ad campaign? (insert sour milk joke here)
Ok, we get it! We see the formula! To be clever you just have to say "Got" and then add whatever it is you're selling behind it. Ahhhhh...brilliant!!!
I will now prove that I too am an advertising genius, by whipping-up some new creative for the following clients:
Client: A Suit Shop
Headline: Got Suits?
Client: A Church
Headline: Got God?
Client: An Internet Dating Site
Headline: Got Singles?
Client: A Medical Marijuana Caregiver
Headline: Got Ganja?
Client: A Money Lender
Headline: Got Green? (also works for marijuana caregiver)
Client: A Youth Basketball Camp
Headline: Got Game?
Client: A Car Dealership
Headline: Got Wheels?
Client: A Real Estate Agency
Headline: Got Listings?
Client: A Video Rental Store
Headline: Got Movies?
Client: A Butcher
Headline: Got Beef?
Client: Dry Cereal
Headline: Forgot Milk?
Feel free to post your own "Got ___?" sayings in the comment section below, that way maybe we can collectively get this one out of our systems for good. Good talk. Good talk.